Auxiliary and Business Services

shopMason

INFLUENCERS PROGRAM

Share your experiences at George Mason University while promoting the shopMason brand!

How It Works
Highlights

HOW IT WORKS

The shopMason Brand Influencer Program is led by Auxiliary & Business Services to elevate awareness and engagement with the shopMason brand among the George Mason University student community.

Through this program, selected student influencers utilize platforms such as Instagram and YouTube to authentically promote shopMason’s products, services, and events. By leveraging peer-to-peer communication, the program aims to foster stronger brand visibility, increase student participation in shopMason offerings, and contribute to overall campus experience.

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ShopMason hosts Amplify 2023, including food trucks and tables from various groups. Photo by: Ron Aira/Creative Services/George Mason University
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shopMason also helped strengthen my communication skills because you’re constantly collaborating with students and departments across the university, and you have to come together to share a clear and engaging message. That experience has helped me better contribute in classroom discussions, group projects, and presentations.

Monika Blakely

  • BS Information Technology '24
  • shopMason Influencers, 2022-2024

Who We Are Looking For

  • Currently enrolled at George Mason University, taking at least 9 credits and in good academic standing
  • Sophomore, Junior, Senior, or Graduate student
  • Maintains a Creator Instagram account and has a following of 1,000+ followers
  • Well-connected within the George Mason community and active in student life, organizations, or campus events
  • Up-to-date on the latest social media trends, tools, and best practices
  • Skilled at creating and editing engaging, brand-friendly content (reels, stories, YouTube, etc.)
  • Committed to collaborating with fellow influencers and staying in regular communication with the shopMason Marketing Team

Program Requirements

  • Commit to a two-semester term: Fall 2025 and Spring 2026
  • Attend a required in-person orientation before the program launch
  • Participate in a monthly virtual influencer meeting and workshops
  • Produce and share a minimum of post and stories for shopMason and Fairfax City Economic Development:
  • Spring 2025 shopMason Influencers
Akash Tulahalli

Akash T.

  • Graduate Student
  • Off Campus
  • Data Analytics Engineering
Alex Gomez

Alex G.

  • Senior
  • On Campus
  • History
Ciara Keen

Ciara K.

  • Junior
  • On Campus
  • Psychology, Clinical Psychology
Eva Janes

Eva J.

  • Junior
  • On Campus
  • Global Affairs
Fiza Afridi

Fiza A.

  • Junior
  • Off Campus
  • Information Technology
Imani Anzaya

Imani A.

  • Sophomore
  • On Campus
  • Graphic Design
KaLise Benson

KaLise B.

  • Sophomore
  • Off Campus
  • Nursing
Mimi Benhalloun

Mimi B.

  • Senior
  • Off Campus
  • Nursing
Mohammad Qamar

Mohammad Q.

  • Sophomore
  • Off Campus
  • Information Technology, Cybersecurity

HOW TO APPLY

Apply Today

Full Consideration Apply by August 11, 2025

Apply anytime; we are always looking for influencers!

Complete the influencer application online

Get notified of your selection via email

Attend a shopMason influencer onboarding workshop

EARN SPECIAL PERKS

Receive monthly PR boxes filled with flex cards, dining vouchers, campus perks, and student-favorite freebies

Boost your resume with content creation, campaign promotion, and analytics skills

Get featured on official shopMason and Fairfax City Economic Development platforms (website, newsletters, social media)

Earn an official shopMason Graduation Cord as a token of your contribution and commitment

shopMason

INFLUENCER HIGHLIGHTS

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