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Student Centers kicked off the Halloween events, starting with the second annual Graveyard Smash concert on October 29, featuring performances by three student bands and an a cappella group. On October 30, the Johnson Center Atrium hosted a Halloween Costume Contest in collaboration with shopMason’s Halloween Kiosk Day, along with a campus-wide Pumpkin Decorating Contest showcasing creative entries from faculty and staff departments. The winning department received a gelato party for their team, generously sponsored by Mason Dining (Chartwells). These events were part of the EPIC (Engaging Programs and Initiatives Committee) initiative, which provides students with hands-on, experiential learning opportunities.

shopMason hosted its annual AMPLIFY event on September 30 at Merten Hall Lawn, bringing together the George Mason community for an afternoon of engagement, entertainment, and connection. Almost 20 campus units and community partners participated, showcasing their services and offerings to students, faculty, and staff.

The event drew more than 1,000 attendees, making it one of shopMason’s most successful campus events this year. Highlights included a walking taco bar, a live DJ, and a variety of giveaways and interactive displays that encouraged attendees to explore all that shopMason and its partners provide.

In partnership with Athletics and the Office of University Branding, ABS Marketing and the Bookstore launched the new mobile merchandise trailer and the Collect the Spirit fan-engagement campaign. The initiative continues to debut exclusive game-day drops and amplify school spirit across home basketball games this season.