In April 2026, George Mason contracts with Rally House and eCampus.com for course materials and apparel, beginning July 1, 2026. As a result of this transition, some course material service operations and apparel options may be affected. For the ongoing transition plan, updates, and FAQs on service changes, please check this page for the latest developments.
George Mason is teaming up with experts in each area to enhance service quality and offerings.
Rally House at George Mason University will be the official University store for all George Mason-branded apparel and merchandise, sports gear, gifts, and more.
eCampus, an online bookstore, will be the University’s official provider of course materials.
A dedicated eCampus account team will guide you through the transition.
Shop by class schedule through a custom‑branded storefront anytime, anywhere.
Enjoy free-shipping promotions, on‑campus pickup, a 15‑day no‑risk return window, and a price‑match guarantee (even on rentals).
Watch for campus‑specific timelines and FAQs.
Step-by-step adoption resources coming soon.
Rally House will share sneak peeks of new apparel, merchandises, and renovated spaces ahead of the official store opening in July.
Yes. The Bookstore location will remain unchanged. We are working with our new partners to reimagine the space for a better in-store shopping experience. More updates will come soon in the summer. The store is scheduled to be revealed in the fall for the new academic year.
Rally House will work directly with the University to renovate and reimagine the bookstore space. The goal is a sharp, modern retail environment that reflects George Mason’s brand and gives the community a space to be proud of.
Yes. You will expect a broader, more diverse merchandise selection from Rally House.
Rally House is a family-owned specialty sports apparel retailer with 325+ stores, more than 5,000 employees spanning 28 states, built on a tradition of celebrating local communities and fan culture. George Mason can expect a significantly wider selection of officially licensed apparel, gifts, and novelties paired with a modern, fan-focused in-store and online experience.
Rally House sources from 700+ licensed vendors across men’s, women’s, youth, infant, and other categories, offering a depth and breadth of products. Fans can expect expanded offerings, including Sideline, NIL, sport-specific, and “College of” merchandise, alongside local and regionally inspired gifts and even some gear from your favorite professional sports teams!
Yes, Rally House actively collaborates with university partners to develop unique and exclusive product lines. They partner closely with university marketing teams on special product drops designed to create excitement around key campus moments. All merchandise will be sourced through officially licensed vendors following University and CLC standards.
Rally House will launch a dedicated George Mason eCommerce store. The platform will provide a seamless online shopping experience and a wide array of options. It also includes the option to buy online and pick-up in store.
Rally House follows industry best practices on pricing, keeping George Mason merchandise in line with comparable retailers regionally and nationally. Students, faculty, staff, and fans can expect fair value across all price points and product categories.
Rally House embeds itself in campus life through campus activations, event campaigns, pop-up shops, and special product launches tied to university milestones and moments. They also look to create meaningful student engagement opportunities that connect the George Mason community directly to the retail experience. Through these and other avenues, Rally House will look to establish itself as a trusted community partner.
eCampus is a leading online bookstore and course materials provider that partners with colleges and universities to deliver affordable, flexible, and technology-driven solutions for textbooks and digital learning materials. With more than 25 years of experience in the course materials industry, eCampus.com partners with more than 400 K–12 and higher education institutions, including major universities. The company has added more than 70 new partners in the past two years and supports large-scale implementations, with solutions serving more than 150,000 students at a single institution.
eCampus.com pioneered online used textbook sales and now offers a hybrid model that combines a 24/7 online bookstore with optional on-campus retail and pickup solutions. This approach increases flexibility and reduces costs for students.
Students have access to over 10 million print and digital titles, including textbooks, eBooks, and open educational resources (OER), and can choose from multiple formats such as physical books, rentals, and digital options.
Summer 2026 session — Continue shopping by class schedule in the current Barnes & Noble portal per their ongoing email communications for early summer sessions.
Fall 2026 Semester — A new shopping experience will launch later this summer to shop by class schedule through a custom‑branded storefront anytime, anywhere. More information will be shared soon. Please check back later for updates.
We are working closely with eCampus.com to expand options that allow more financial aid to be applied toward course materials. Details on how this will work will be shared ahead of the upcoming term.
Faculty will use the Faculty Administration and Support Tool (FAST), a web-based platform to research, compare, and submit course materials. FAST offers a guided step-by-step workflow, real-time pricing and availability comparisons, access to OER and alternative materials, and the ability to reuse past adoptions. Faculty maintain full academic freedom to choose materials that best fit their curriculum, and support is available through virtual training sessions, online help, and dedicated resources. We are working on setting up the tool, and will share upcoming training sessions in the upcoming months.
eCampus.com provides tools and analytics to help administrators track adoption trends, monitor affordability, and ensure compliance with institutional policies. Administrators have access to dashboards with insights on adoption status, cost savings, historical trends, and student purchasing behavior. The system also integrates with LMS and SIS platforms to streamline course material delivery, enrollment data, and digital access. In addition, FAST includes automated approval workflows with routing, reminders, and audit trails to ensure timely, accurate, and policy-compliant submissions.
FAST (Faculty Administration and Support Tool) is a centralized, web-based platform that allows faculty and administrators to manage course material adoptions in one place. Key features include: