shopMason hosted its annual AMPLIFY event on September 30 at Merten Hall Lawn, bringing together the George Mason community for an afternoon of engagement, entertainment, and connection. Almost 20 campus units and community partners participated, showcasing their services and offerings to students, faculty, and staff.

The event drew more than 1,000 attendees, making it one of shopMason’s most successful campus events this year. Highlights included a walking taco bar, a live DJ, and a variety of giveaways and interactive displays that encouraged attendees to explore all that shopMason and its partners provide.

In partnership with Athletics and the Office of University Branding, ABS Marketing and the Bookstore launched the new mobile merchandise trailer and the Collect the Spirit fan-engagement campaign. The initiative continues to debut exclusive game-day drops and amplify school spirit across home basketball games this season.

Parking & Transportation successfully transported more than 150 students to and from their Thanksgiving destinations via regional shuttle routes spanning from Virginia Beach to New York City. The service provided a safe, affordable, and convenient travel option for students heading home for the break.